There’s no doubt that football is the number one sport in the Netherlands. The Royal Dutch Football Association (KNVB) is the biggest sports federation in the country, with more than 3.6 million members. The weekly Eredivisie highlights on TV attract more than 3 million viewers and more than 6 million spectators pass through the turnstiles at stadiums up and down the country every season.
Due to the club’s dominant position in Dutch and European football, Feyenoord attracts media attention almost every day. That guarantees our sponsors a lot of exposure. Our partners acquire a rights package that ensures prominent visibility when Feyenoord is in the media.
Feyenoord sponsors are given the opportunity to reach millions of people with their advertising message. Pitch-side LED boards at De Kuip during matches, the official club website (2,500,000 page views per month), a range of print publications, including match-day programmes – there are plenty of ways for you to communicate with Feyenoord fans and business connections.
As well as great exposure, Feyenoord and its partners (including Opel, Heineken and Adidas) have presented several cases of successful creative activation with strong, concrete results. A sign that the best results are achieved by working together; not only on the pitch, but off it too!