Report: Feyenoord present plans in Beijing

Feyenoord signed a five-year partnership deal with Chinese company Viva China on Tuesday. The partnership, which is intended to help drive the development of football in China, is by quite some way the biggest foreign partnership Feyenoord has entered into up till now.

A delegation from Feyenoord travelled to China’s capital city Beijing earlier this week to close the deal with Viva China. The plans and ambitions for the coming years were also presented, in front of more than fifty Chinese media parties.

Feyenoord TV accompanied commercial director Mark Koevermans, international relations manager Gido Vader and partnerships manager Bas Ramaekers to China and put together a report on the trip. You can watch it now in the video player.

Like more information about the partnership between Feyenoord and Viva China? Read the full press release here.

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