Erwin Koeman was officially presented as Feyenoord’s new coach Saturday afternoon. The former international admitted to being ‘happy and proud’ to become the club’s coach, but he passed up the opportunity to set any specific targets. ‘We will just get working together to tilt Feyenoord to a new level. The collective is foremost in that. And we’ll see at the end of the journey what position that ultimately leads to in the table.’

‘The most important thing is that Feyenoord get back on the map. Together with my assistants I will try to get Feyenoord to play recognisable football, with a lot of passion and fight. In doing so I feel it is important that we project ourselves as a collective. We only have one target and that is tilting Feyenoord to a higher level. That may take blood, sweat and tears, but then that will have to be. And otherwise it’s important that players realise, with such fantastic support, they owe it to themselves give everything for Feyenoord. The stakes are clear: the players have to demand the most of themselves.’

Those words were close to the objective set by technical director Mark Wotte. ‘We have asked Erwin to give Feyenoord a recognisable style, so we can catch up. And otherwise Erwin has to follow his own vision, within the Feyenoord culture.’

Koeman realises that he is inheriting a squad from his predecessor, but is not too concerned. ‘That is inescapable. But otherwise I come here with a blank sheet and I like that. For that reason I haven’t spoken to Ruud Gullit, just like I consciously didn’t contact Martin Jol, my predecessor at RKC, last year. You can be influenced by that and I’d rather not be.’

Koeman confirmed that he was delighted to team up with assistants Metgod and Duut. ‘I wanted to work with people who have earned their spurs as a footballer and know the culture of football. John and Henk fit that profile exactly.’

Feyenoord Business CLub