KAPPA KIT PARTNERSHIP LENGTHENED

Feyenoord has extended its contract with kit sponsor Kappa through to the end of the 2006-7 season. The deal was signed and sealed during a ceremony at the clothing manufacturer’s Turin main office attended by Feyenoord’s Commercial Director Sjaak Troost, Kappa International’s Managing Director Franco Spalla and Wim van Soest, Director of Kappa’s Dutch licensee FROS. Kappa’s has been Feyenoord’s kit sponsor since 2000.

‘The partnership is going excellently,’ stated Sjaak Troost. ‘Kappa felt it needed to commit to Feyenoord for a longer period. That is why talks about extending the contract, which would not have ended until next season, began earlier than planned. The contract extension is also important for Feyenoord because there is certainty for a longer period now.’

The Rotterdammers are a key part of Kappa International’s policy. ‘Feyenoord has a large and loyal fan base and its international standing is huge. So we are happy that there is certainty,’ says Wim van Soest. Kappa has contracts with an array of European clubs, including Werder Bremen, Kaiserslautern, Betis Sevilla, Blackburn Rovers, Tottenham Hotspur, Sampdoria and Brescia.

Feyenoord will be turning to its supporters to deign the new home and away shirts for the 2005-6 season. ‘We have an agreement with Kappa that Feyenoord has the leading role in the design of the shirt,’ confirmed Sjaak Troost. ‘That flexibility is enormously important, because many other suppliers do not grant consultation rights on the design.’


Photo:
Wim van Soest, Franco Spalla and Sjaak Troost sign the contract at Kappa’s Turin main office.

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