FEYENOORD UPS ITS PROFILE IN CHINA

The season might be over, but Feyenoord continues to win new fans worldwide. The club is currently in China’s biggest city Shanghai, twinned with Rotterdam, at the China Football Expo that opened its doors to locals earlier today. The crowds were big for the biggest soccer show in China, a biannual event. Feyenoord is participating in the Expo together with its partners Desso, Kappa, Port of Rotterdam and sport marketing giant IMG.

More than 100 companies were hoping to raise their profiles among the Chinese population at the Expo, including high-profile corporations like Nike, Coca-Cola, Pepsi, Adidas, Budweiser and many other firms in the football industry. The Feyenoord stand was specially designed for the occasion and shipped all the way from the Netherlands several weeks ago ahead of this morning’s official opening by AFC secretary General Dato Peter Velappan. The UEFA Cup winner created a lot of excitement among visitors right from the start. The cup itself, under the watchful and undeviating gaze of two security guards, was a real crowd-puller. Sjanghai TV, CCTV and other journalists and photographers vied for the attentions of the Feyenoord representatives Sjaak Troost and Chris Woerts, while a huge number of visitors had their photos taken with the trophy. The final was broadcast live in China and the local media made sure Feyenoord’s historic victory over Borussia Dortmund got the attention it deserved. As well as Feyenoord, a number of other prominent European clubs took part in the expo, like Inter Milan, Lazio Roma, Dundee United, Juventus, Glasgow Rangers, Champions League winner Real Madrid and AS Roma. The fair continues until Sunday.
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