P1 is the new Official International Hospitality Partner of Feyenoord. Both parties are entering into a three-season partnership and are committed to each other until at least mid-2027.
P1 is the largest ticketing company in Europe. It gives people access to live sports and music events around the world. From the partnership, P1 will sell Feyenoord match tickets in package form. For example, in combination with hospitality packages and/or a hotel stay in Rotterdam. The company will do this to national, but especially to international soccer fans.
New target groups
'Together with P1, we expect to tap into new target groups, especially across the border. We estimate that many foreign soccer fans would like to experience a match at De Kuip,' says Feyenoord commercial director Ruud van der Knaap. 'Through years of experience, P1 knows what soccer fans find important when they visit a match. The people behind P1 know Feyenoord because they were already Business Seat holders at De Kuip. It's great that we can continue our cooperation in the form of an Official Partnership, in which P1 will also support Feyenoord Women's 1.'
Honorable
'It is an honor to be Feyenoord's Official International Hospitality Partner and to take another step in our mutual cooperation,' said Ludo Hermans, founder of P1. 'We look forward to bringing the international fan base of this beautiful club closer to the pitch and giving them unforgettable moments.'
About P1
Founded in 2007 by two friends, the Leiden-based company is known as Europe's largest ticketing company. With now more than a hundred employees, the company gives people access to live sports and music events around the world. P1 stands for a simple and secure booking experience, fully tailored to the needs of fans.
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