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strategic partnership

Since 2012 Feyenoord has been running an international department. Its aim is to share the successful Feyenoord Academy methodology around the world and contribute to the advancement of the global game.

Benefits of a Strategic Partnership

By entering into a Strategic Partnership with Feyenoord, your club, academy or federation will gain valuable access to Feyenoord staff, methodology and know-how in order to further your football development activities, such as an elite academy or first team in an emerging league. A strategic alliance with Feyenoord gives your club the opportunity to expose coaches and players to best practices in talent development. Club strategic partnerships also aim to jointly promote international business and/or further your club’s business through consultancy and staff training.

Viva China

In January 2018, Viva China and Feyenoord Rotterdam presented their Strategic Partnership and mutual ambition: to open Feyenoord Viva Football Academies in seven Chinese cities. At these academies a new generation of Chinese football coaches will be empowered to work with local children. Viva China is led by legendary Chinese Olympian Mr Li Ning. ‘We are delighted to have been able to enter into a Strategic Partnership with Feyenoord. Thanks to the efforts of the Chinese government, football has already become much more popular in China. The partnership with Feyenoord is another important step for us in the continued development of football in our country.’


Are you interested in a Strategic Partnership with Feyenoord? Fill in the contact form below!


Main partner

Strategic partners

  • Castore
  • TOTO
  • QTerminals
  • Prijsvrij
  • Heineken
  • EuroParcs
  • D&R Group
  • Verloning[language]
  • LyondellBasell
  • BMW Breeman
  • VriendenLoterij
  • Univé
  • AD
  • RET
  • Knaken

Premier League partner

  • ESPN