Fairphone joins the partnership between Feyenoord and MediaMarkt

Visibility and Growth
The choice to partner with Feyenoord and MediaMarkt gives Fairphone access to a broad and engaged audience. Through prominent visibility during and around matches of both the men's and women's teams, the brand will have the opportunity to share its story on a large scale. Fairphone is a Dutch electronics company that develops smartphones and audio products designed to last longer and be easier to repair, while being produced with a focus on fairer materials and supply chains. In doing so, the company demonstrates that sustainability and commercial success can go hand in hand.
“Deze samenwerking draait om gedeelde waarden”, aldus Raymond van Eck, CEO van Fairphone. "Feyenoord staat al generaties lang voor loyaliteit, hard werken, karakter en verbondenheid met een brede achterban. Bij Fairphone geloven we dat technologie eerlijker, duurzamer én toegankelijker moet worden voor een groot publiek. Geen niche. Geen mooie woorden alleen. Maar samen met Feyenoord en MediaMarkt echte impact maken op schaal.”

Strengthening the Partnership
The collaboration marks the next step in the shared ambition of Feyenoord and MediaMarkt to further expand their partnership with strong and distinctive brands. “With Fairphone, we are adding an innovative and socially driven brand to our partner pyramid,” says Ruud van der Knaap, Commercial Director of Feyenoord. “Under the umbrella of our main partnership with MediaMarkt, we make it possible for valued affiliate partners such as Fairphone...”

MediaMarkt also sees the collaboration as a natural extension of the partnership. “At MediaMarkt, we believe that technology should make a positive contribution to everyday life as well as to the future. The collaboration with Fairphone within our main partnership with Feyenoord is an excellent example of this. It is great that together with Feyenoord we can bring them even more into the spotlight,” said Patrick van der Linden.