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Feyenoord 1 EN28 October 2024 16:05

Feyenoord and Heineken continue with each other until at least 2030

Feyenoord and Heineken are extending their 30-year partnership until at least 2030. Heineken will not only remain Official Partner of Feyenoord 1, but will also become so of Feyenoord Women 1. The partnership goes beyond serving beer with or without alcohol. Heineken will also work with Feyenoord to ensure that supporters can enjoy football even more in the stadium before, during and after the match.

Through thick and thin
‘What is good, you don't need to change,’ said Ruud van der Knaap, commercial director of Feyenoord. 'It's not for nothing that Feyenoord and Heineken have been linked for so long. We have an excellent bond and we want to build on that. It's great that Heineken wants to support us on our way to an even better match experience. With our joint expertise in that area, we can give our loyal fans an even better experience.'

Maarten Schuurman, managing director Heineken Netherlands: ‘Heineken and football can be mentioned in the same breath, from the amateur pitches with Heineken 0.0 to the UEFA Champions League or the national team, you'll see us everywhere. The football experience at Feyenoord in De Kuip is absolutely unique and we want to be and remain part of it. We have great mutual trust in each other; that is why we have agreed to continue working together until 2030 anyway. I am enormously looking forward to our renewed cooperation; hand in hand on our way to new successes!'

Feyenoord beer glass
To appropriately toast the renewed partnership between Feyenoord and Heineken, Heineken will release a limited edition beer glass, 1908 pieces to be exact, featuring Feyenoord ‘Deliciously Bright, Hand in Hand’. Supporters will have a chance to win this unique specimen from 29 October to 12 November via www.heineken.nl/feyenoord.

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Main partner

Strategic partners

  • Castore
  • TOTO
  • QTerminals
  • Prijsvrij
  • Heineken
  • EuroParcs
  • D&R Group
  • Verloning[language]
  • LyondellBasell
  • BMW Breeman
  • VriendenLoterij
  • Univé
  • AD
  • RET
  • Knaken

Premier League partner

  • ESPN