Rotterdam World Gateway commits to Feyenoord as Official Partner of Feyenoord Academy, among others. The club and the Rotterdam-based company, which comprises three global container shipping companies and a terminal operator, have entered into a five-year partnership that runs until mid-2029.
Part of the Partnership is that the logo of Rotterdam World Gateway (RWG) is visible on the sleeve of the jerseys of all Feyenoord Academy youth teams. 'We are delighted with the support of this modern and innovative port company. This partnership once again underlines the connection between the club and the port,' says Ruud van der Knaap, CCO at Feyenoord. 'We offer RWG nice exposure value through the boarding during matches and the sleeve at our Academy teams. Not just at Varkenoord, but throughout the Netherlands. And through Feyenoord ONE, where the matches of our youth teams are broadcast live.'
From Varkenoord to De Kuip
Ronald Lugthart, Chief Executive Officer, RWG: ‘The Official Partnership between RWG and Feyenoord is built on shared values and the typical Rotterdam mentality: hard work, innovation and talent development, with pride in everything that makes Rotterdam special. RWG is a leading, fully automated container terminal that plays a key role in global logistics, with a focus on efficiency and sustainability.'
'For years, RWG has welcomed relations and employees to our business unit at De Kuip during Feyenoord home matches. The club, an icon of the city, invests in performance and the development of new talent through the Feyenoord Academy.'
'What connects RWG and Feyenoord is the belief in creating opportunities and developing talent, both within our company's automated processes and on the football pitch. It would be wonderful to see talents shining in De Kuip in a few years' time who have already played with our logo on their sleeve in youth. Together, RWG and Feyenoord are strengthening the bond with Rotterdam by linking container handling and De Kuip.'
About RWG
Rotterdam World Gateway is an international company comprising three global container shipping companies (ONE, HMM and CMA CGM) and terminal operator DP World. It is headquartered in Rotterdam's Waalhaven. The container terminal is located at Princess Amaliahaven on the Second Maasvlakte. RWG is one of the most advanced, innovative and sustainable container terminals in the world.